If I told you the person dressed in rags that just walked into the room was a mufti-millionaire — I guarantee you’ll treat him differently. You’ll imagine that he’s eccentric and most probably a genius. Maybe if you’re nice to him he’ll even give you money. Speech creates perception. Perception creates reality. We are now in the book of Shemos which means Names in English. It is also called the book of Redemption. In this week’s talk we discuss the connection between Naming things — i.e. defining your terms — and Redemption.